CASE STUDY · HEALTH & CARE

FantasticCare

A new brand.
A digital presence that builds trust.

For FantasticCare in Leverkusen, we built a digital brand presence spanning its website, local SEO content, Google Ads and social media. The new presence explains its services clearly and makes it easier to get in touch.

Web designLocal SEOGoogle AdsSocial mediaHosting
FantasticCare: new website for everyday support and families in Leverkusen
Project view · Website for everyday support and family services.

FantasticCare UG
A personal approach. Clear digital guidance.

CLIENT

FantasticCare UG

REGION

Leverkusen

INDUSTRY

Everyday support & family services

COLLABORATION

Launch & ongoing support

01 / STARTING POINT

Supporting people starts with earning their trust.

FantasticCare helps older people, their relatives and families in everyday life. At launch, the young company needed a presence that explained this personal work clearly and made contact easier.

From an offer to clear guidance.

People looking for support want quick answers: What help is available? Does it suit my situation? How can I get in touch? These questions shaped the structure, design and content of the new website.

At the same time, the new brand needed to be found online in Leverkusen. We therefore developed the website, local search topics and complementary marketing channels together.

Three goals for the digital launch

  • Build trustShow the people and personal approach behind the company.
  • Explain services clearlyProvide relevant entry points for older people, relatives and families.
  • Build local visibilityAddress relevant searches in and around Leverkusen.
02 / IMPLEMENTATION

One coherent presence. Several complementary elements.

The collaboration combines brand development with a website, local visibility and ongoing support. Each discipline has a specific role.

01

Brand & marketing materials

A logo, flyers and business cards provide a recognisable foundation online and in personal contact.

02

Website & user journey

Concept, page structure, design and content for a new website with clear routes to services and contact.

03

SEO & local presence

Technical and content optimisation, local service pages and work on the Google Business Profile.

04

Google Ads & tracking

Set up adverts and conversion tracking as a basis for evaluating campaigns and contact actions.

05

Social media & content

Develop social media channels, posts and video content for a consistent brand presence.

06

Hosting & ongoing maintenance

Hosting, technical support and the regular integration of copy and images support the website’s ongoing development.

03 / WEBSITE

Personal in its approach. Clear in its navigation.

The website turns FantasticCare’s personal service into an accessible digital presence. Imagery, service pages and contact options work together.

FantasticCare homepage designed by SEO Marketing for everyday support in Leverkusen
FantasticCare homepage design · Project view from our collaboration.

Find help without a lengthy search.

  • A personal first impressionThe homepage connects everyday support in Leverkusen with approachable imagery.
  • Dedicated entry points for different needsService pages make offers such as everyday support and childcare easy to find separately.
  • Contact as a clear next stepContact options and calls to action guide visitors from information to an enquiry.
04 / LOCAL SEO

Relevant answers to specific searches.

The website presents individual services in their local context. This creates focused entry points for people looking for support in Leverkusen.

Local needsFor example: everyday support or childcare in Leverkusen.
The relevant service pageA specific service, clear information and a direct way to get in touch.

Develop the content

Ongoing work includes creating and integrating copy and images, and developing service information. The local focus remains closely connected to each offer.

Maintain the technical foundation

Technical and on-page SEO, quality assurance and work on the Google Business Profile support the development of the local presence.

05 / THE RESULT

From a new brand to a complete digital presence.

FantasticCare launched with its own website and a consistent brand identity. Services are clearly explained, contact routes are straightforward and the foundations for further local marketing are in place.

WEBSITE

A dedicated presence for the launch.

A new website introduces FantasticCare, its people and its services for older people, relatives and families.

GUIDANCE

A relevant entry point for every need.

Dedicated service pages lead directly to everyday support and childcare in Leverkusen, with clear information and contact options.

BRAND RECOGNITION

One brand across several channels.

The logo, website, flyers, business cards and social media create a coherent presence, from the first online impression to personal contact.

TECHNICAL QUALITY

A strong technical start.

The new website achieves 98% Site Health in the Semrush Site Audit. The check evaluates the technical foundations of the audited pages.

THE COLLABORATION CONTINUES

A new presence. Long-term support.

Our collaboration continues beyond the website launch. We maintain content and technology, develop local visibility and support FantasticCare with Google Ads and social media.

This keeps the presence up to date as the company’s services grow.

YOUR PROJECT

What should your digital presence achieve?

Whether you need a new website, local visibility or ongoing optimisation, we’ll discuss your starting point and the steps that suit your business.

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