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Free initial consultationFree initial consultationFor Promat, we combine search engine optimisation with well-researched specialist content. The focus is on complex products for passive fire protection and high-temperature insulation, and the people searching for them.
Promat by Etex
Industrial products. Specialist knowledge. Organic search.
Promat provides solutions for passive fire protection and high-temperature insulation. Research often starts with a technical term, a material or a specific application.
Calcium silicates, intumescent materials and microporous insulation are part of Promat’s technical field. For SEO, these topics need a clear structure and links to relevant product and application information.
Our collaboration therefore focuses on search intent, specialist content and technical on-page optimisation. The existing website is continuously developed in both content and technical terms.
For Promat, research, editorial work and technical implementation go hand in hand. The documented collaboration covers both new content creation and the continuous optimisation of existing pages.
Research technical searches and relevant topics to plan new and existing content.
Review indexing, sitemaps and heading structure, and document technical optimisation opportunities.
Write about complex products and applications with technical relevance and clear search intent.
Relevant titles, descriptions and internal links connect search results, specialist knowledge and product information.
Integrate copy and images, review content and make corrections within the existing website.
Evaluate rankings and visibility, document tasks and coordinate the next steps regularly.
Context matters for industrial products: What properties does a material have? What is it designed for? Where is the right solution? These questions guide the SEO work.
Understand the information needs of a specialist audience.
Align the topic, structure and metadata.
Lead to additional knowledge and relevant product information.
Editorial work starts with topic and keyword research. This is followed by copywriting, titles and descriptions, internal links, review and corrections. Client coordination is part of the process.
The website brings together information on calcium silicates, microporous materials and textiles for high-temperature applications. These examples show the specialised subject matter involved in our SEO support.
Keyword tracking shows Promat ranking prominently for several technical terms. Three selected examples from German Google searches:
Our work for Promat combines new content with ongoing optimisation. Rankings, keyword performance and visibility feed into reporting and inform the next editorial and implementation tasks.
This connects the depth of the specialist offer with a structured SEO process.
From technical products to complex services, we’ll discuss how SEO and relevant content can develop your digital presence.
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