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CASE STUDY · MOBILITY & VEHICLE SALES

Roller & Motorrad Ranch

Many brands.
A clear route to the right vehicle.

For the Cologne scooter and motorcycle specialist, we planned and built a new website. Vehicles, brands, servicing and contact information each have a clearly organised place.

RelaunchWeb designResponsive designSEO
Roller & Motorrad Ranch – project website
A view of the website from our project documentation.
Roller & Motorrad Ranch Logo

Roller & Motorrad Ranch
Relaunch & user guidance

INDUSTRYMobility & vehicle sales
FOCUSRelaunch & user guidance
MARKETCologne
PROJECTNew website
01 / STARTING POINT

Present a diverse offer clearly.

People looking for a vehicle want to compare options. Existing owners need quick routes to servicing and contact information.

Bring vehicle sales and workshop services together.

Roller & Motorrad Ranch carries several vehicle brands and offers new and used vehicles alongside its own servicing department. This variety is the starting point for the website structure.

We developed a modern website with clear user guidance. The design considers both vehicle searches and practical needs such as servicing, location and contact.

02 / OUR WORK

From the offer to the right information.

The relaunch combines the vehicle range with short routes to the main user needs.

01

Planning & relaunch

Plan and implement a new website for the scooter and motorcycle specialist.

02

Brands & vehicles

Organise the diverse vehicle range in a clear page structure.

03

Servicing & contact

Integrate servicing, location and contact information into the user journey.

04

Responsive web design

Coordinate presentation and usability across smartphones, tablets and desktops.

05

Visual design

Develop a modern website suited to the dealership and its offer.

06

SEO foundations

Include search engine optimisation as part of the digital project work.

SEO RESULTS

Organic reach has more than doubled.

For Roller & Motorrad Ranch, the year-on-year comparison shows a clear rise in estimated organic traffic. The three data points show the development of roller-ranch.de.

+146 %
more estimated organic traffic

From 810 to 1,993
over the period shown.

Estimated monthly visits

Oct 2025810
Apr 20261,008
Oct 20261,993
03 / PROJECT INSIGHTS

Discover vehicles. Find servicing.

The project views show the website design on desktop and smartphone. The focus is the completed relaunch and its information structure.

Roller & Motorrad Ranch – responsive website for vehicles and servicing
Mobile project view of Roller & Motorrad Ranch.
  • A clear starting pointBrands and vehicle offers are given an accessible structure.
  • A dedicated route to servicingWorkshop and servicing needs are also considered in the navigation.
  • Prepare for an in-person visitLocation and contact information support the next step towards the Cologne dealership.
04 / COLLABORATION

Designed for prospective and existing customers.

The website connects vehicle research with practical information for servicing and in-person visits.

01

Discover

Get to know the brands and vehicles on offer.

02

Find your way

Find relevant services and servicing information.

03

Get in touch

Plan the next step through contact or location information.

YOUR PROJECT

What should your digital presence achieve?

Whether you need a new website, local visibility or ongoing optimisation, we’ll discuss your starting point and the steps that suit your business.

Discuss your project — no obligation

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