CASE STUDY · HOUSING & SUPPORT

Belmont Living

Make housing options clear.
Speak to the right people.

For Belmont Living, we are developing a new website covering shared supported housing, assisted living and suitable housing options. The focus is on addressing different audiences clearly, using warm imagery and providing a straightforward route to an enquiry.

Web designUX structureCopywritingContact forms
Belmont Living – residential imagery from the new web project
Belmont Living · Imagery from the new website project.

Belmont Living
Web design, UX & content

INDUSTRYHousing & support
FOCUSWeb design, UX & content
MARKETGermany
PROJECTNew website
01 / STARTING POINT

Four audiences. One shared presence.

Residents, care professionals, employers and landlords visit the website with different questions. The page structure needs to bring these interests together.

Find the right starting point quickly.

The Belmont Living website concept provides dedicated sections for residents, care professionals, employers and landlords, alongside information about locations and the company. The key is to make the range of services easy to navigate.

Our project covers page planning, bespoke web design, website copy and the technical implementation of contact routes. The design aims to combine professionalism with warmth; enquiry forms reflect each visitor’s needs.

02 / OUR WORK

From page structure to enquiry.

Planning, design and content are being developed together for the new website.

01

Page planning

Plan the information architecture and suitable entry points for different audiences.

02

Bespoke web design

Develop a modern design with a clear hierarchy, generous spacing and a personal tone.

03

Copy & guidance

Explain the services clearly and coordinate the content across the pages.

04

Imagery & media

Select and integrate images that convey housing, everyday life and trust.

05

Contact routes & forms

Structure enquiries and consider the user journey all the way to contact.

06

Technical foundations

Support the implementation with quality checks, a cookie banner and consent management.

03 / PROJECT INSIGHTS

Imagery that conveys a sense of home.

The image from the new web project uses calm colours, light and a welcoming living space. It supports the personal tone of the offer.

Belmont Living – residential imagery from the new web project
Belmont Living · Imagery from the new website project.
  • A sense of home as the central ideaThe imagery makes the housing offer tangible and supports the explanatory content.
  • A dedicated route for each audienceThe page plan separates different needs and brings them together in one website.
  • Enquiries at the centreClear entry points and suitable contact forms support the journey from interest to conversation.
04 / COLLABORATION

A shared framework for different needs.

The development connects prospective residents’ and partners’ perspectives with the Belmont Living offer.

01

Structure

Define audiences, pages and key user journeys in the concept.

02

Design

Bring design, copy and imagery together in a consistent presence.

03

Coordinate

Check the forms and technical implementation and develop them further with the client.

YOUR PROJECT

What should your digital presence achieve?

Whether you need a new website, local visibility or ongoing optimisation, we’ll discuss your starting point and the steps that suit your business.

Discuss your project — no obligation

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