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Develop the positioning and central messages for the offer.
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Free initial consultationFree initial consultationFor Golisch Immobilien, we developed a marketing concept and a focused one-page website for the “Wohnung zum halben Preis” offer — an apartment at half the price. Positioning, content and user guidance make a complex housing concept accessible and lead towards a personal consultation.
Golisch Immobilien
Strategy & landing page
A distinctive housing concept needs more than a short advertising slogan. Prospective customers need clear information and a straightforward route to answers to their questions.
The “Wohnung zum halben Preis” offer needs its own explanation within the property company’s communications. The aim was a focused entry point bringing the positioning and key content together.
We organised the key messages in the marketing concept and built a one-page website around them. A logical sequence of information and targeted contact points support the route to a consultation.
The project combines the strategic foundation with the design of a focused landing page.
Develop the positioning and central messages for the offer.
Structure the steps from information to enquiry.
Organise explanations and information about the offer logically.
Bring the content together in a focused web format.
Design guidance and contact points along the page.
Develop the user journey for smaller screens too.
The project view shows how the offer is presented within the property company’s website, with an emphasis on explaining the concept.
Key messages, page structure and contact routes were developed as one project.
Organise the offer and communication goals.
Implement content and user guidance in the one-page website.
Review the presentation and contact points together.
Whether you need a new website, local visibility or ongoing optimisation, we’ll discuss your starting point and the steps that suit your business.
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