For the prohealth testing centre in Cologne, we combine search engine optimisation, Google Ads and a dedicated campaign landing page. The focus is clear information, local visibility and straightforward routes to appointment booking.
prohealth
SEO, paid search & campaign landing page
People looking for a testing centre want to find relevant information quickly and make contact easily.
prohealth serves people researching diagnostic services in Cologne. Marketing measures need to address relevant searches and support a clear route to booking an appointment.
Our project connects SEO support for the existing presence with Google Ads, a campaign landing page and technical tracking setup. Content, advertising and evaluation are planned together.
The assignment covers search engine marketing and a dedicated campaign destination.
Technical on-page tasks and relevant content for the existing website.
Setup and local foundations for the business presence.
Plan and set up campaigns and optimise budgets during the ongoing project.
Develop the structure, design and content of a focused one-page landing page.
Integrate tracking technically and check the setup.
Support SEO and paid-search measures through maintenance and regular evaluation.
The company website provides specific entry points to services, prices and appointments. These user journeys are the reference point for ongoing marketing work.
SEO and paid search are considered together in the project and complemented by technical support.
Coordinate search topics, campaign goals and landing pages.
Develop adverts, content and technical tasks further.
Use tracking and reporting to plan the next measures.
Whether you need a new website, local visibility or ongoing optimisation, we’ll discuss your starting point and the steps that suit your business.
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