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CASE STUDY · GRAVE CARE & SERVICES

Ruhestätte Plus

A sensitive service. A clear digital approach.

For Ruhestätte Plus, we developed a marketing concept and a website with an online shop. The presentation of its grave care services combines clear guidance with a considerate tone.

Marketing conceptWebsite & shopSocial mediaNewsletter
Ruhestätte Plus – project website
A view of the website from our project documentation.
Ruhestätte Plus logo

Ruhestätte Plus
Brand, website & online shop

INDUSTRYGrave care & services
FOCUSBrand, website & online shop
MARKETGrave care for families
PROJECTMarketing & digital development
01 / STARTING POINT

Building trust and making choices easier.

People arranging grave care need reliable information and a sensitive approach. This matters particularly when family members live far away.

Support from a distance

Ruhestätte Plus offers grave care with flexible subscription packages and photographic documentation after visits. Its digital presence needs to explain the services and help visitors choose a suitable package.

Starting with positioning and key messages, we developed the website and online shop. Social media, the Google Business Profile and newsletters complement communication across channels.

02 / OUR WORK

What we implemented for Ruhestätte Plus.

An overview of the services, aligned with the specific project scope.

01

Marketing concept

Positioning, key messages and a cross-channel strategy provide the content framework.

02

Website & online shop

The new website with an integrated shop presents grave care packages clearly.

03

Social media

Ongoing support helps maintain the service’s presence and recognition.

04

Business profile & newsletter

Profile maintenance and newsletter support complement local information and regular communication.

03 / PROJECT INSIGHTS

Making grave care services easy to understand.

The project views show how the website and shop present the services as a coherent whole.

Ruhestätte Plus – mobile website with shop
Mobile project view of Ruhestätte Plus.
  • Clearly presented servicesThe grave care packages have a clear structure.
  • An appropriate toneCommunication respects the sensitive circumstances.
  • Several contact pointsWebsite, social media, business profile and newsletter complement each other.
04 / COLLABORATION

A consistent presence across several channels.

The concept, website and ongoing communication build on one another.

01

Position

Define the offering and key messages.

02

Make accessible

Present services through the website and shop.

03

Support

Continue communication through the agreed channels.

YOUR PROJECT

What should your digital presence achieve?

Whether you need a new website, local visibility or ongoing optimisation, we’ll discuss your starting point and the steps that suit your business.

Discuss your project — no obligation

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