Marketing concept
Positioning, key messages and a cross-channel strategy provide the content framework.
For Ruhestätte Plus, we developed a marketing concept and a website with an online shop. The presentation of its grave care services combines clear guidance with a considerate tone.
Ruhestätte Plus
Brand, website & online shop
People arranging grave care need reliable information and a sensitive approach. This matters particularly when family members live far away.
Ruhestätte Plus offers grave care with flexible subscription packages and photographic documentation after visits. Its digital presence needs to explain the services and help visitors choose a suitable package.
Starting with positioning and key messages, we developed the website and online shop. Social media, the Google Business Profile and newsletters complement communication across channels.
An overview of the services, aligned with the specific project scope.
Positioning, key messages and a cross-channel strategy provide the content framework.
The new website with an integrated shop presents grave care packages clearly.
Ongoing support helps maintain the service’s presence and recognition.
Profile maintenance and newsletter support complement local information and regular communication.
The project views show how the website and shop present the services as a coherent whole.
The concept, website and ongoing communication build on one another.
Define the offering and key messages.
Present services through the website and shop.
Continue communication through the agreed channels.
Whether you need a new website, local visibility or ongoing optimisation, we’ll discuss your starting point and the steps that suit your business.
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