Content formats preferred by AI: cases, data, opinions & more
Which content formats AI prefers: cases, data, opinions, videos, studies. How to increase authority and citations.
Julian KossRead more
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Online marketing blog
Advice and analysis on SEO, Google Ads and web design.
Posts
How to Build Topical Authority with Information Architecture & Content Clustering for GEO
Learn how AI evaluates your website. With pillar pages, content clusters & smart linking toward true topical authority.
Julian KossRead more
Why many local SEO pages no longer rank (and how to rebuild them)
Are your local landing pages losing traffic? We show you why Google penalizes doorway pages and how to build true regional visibility.
Dion AjvaziRead more
Google Ads Automation & AI Targeting: The Strategy for Higher Performance
Learn how to use AI targeting and smart bidding in Google Ads the right way. More conversions instead of wasted budget. Read…
adminRead more
Core Web Vitals and Conversion-Optimized Web Design: Best Practices for 2026
Optimize LCP, INP & CLS for top rankings. A practical guide to conversion-focused web design and AI readability. Request your audit now!
adminRead more
UX and SEO: How Excellent Web Design Secures Your Visibility in AI Search
Better rankings through UX: Learn why web design and technical signals are crucial for AI search. Boost your visibility now!
Alexander ZimpelRead more
GEO vs. Traditional SEO: What Are the Most Important Differences in Goals, KPIs & Content in 2026?
Anyone who has been doing SEO for years knows the rituals: checking rankings, analyzing traffic, optimizing click-through rates.
adminRead more
Zero-Click Search & Paid: How Your Ads Convert Through Visibility—Even Without Clicks
Clicks are becoming rarer. Learn how zero-click search is changing your ads—and how to generate revenue through visibility alone.
Alexander ZimpelRead more
Building Topical Authority: Why You Need to Own Topics—Not Just Keywords
Why topic clusters matter more than individual keywords today. Learn how to build topical authority and dominate AI-powered search engines.
Alexander ZimpelRead more