Optimization for AI Search Systems & AI Search
Become the top answer in Google AI Overviews & ChatGPT. Our guide to Generative Engine Optimization (GEO) shows you how. Read now!
Alexander ZimpelRead more
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Online marketing blog
Advice and analysis on SEO, Google Ads and web design.
Posts
Log file analysis
Learn how to understand Google's crawl behavior and uncover untapped SEO potential by analyzing server log files.
LexikonRead more
Internal linking
Learn how strategic internal links can improve your rankings by distributing link equity and showing Google the relevance of your content.
LexikonRead more
Mobile First Indexing
Google primarily evaluates the mobile version of your website. Find out why a perfect mobile user experience is crucial for your ranking.
LexikonRead more
Structured data
Learn how structured data (schema markup) helps search engines understand your content and increase your click-through rate with rich snippets.
LexikonRead more
Crawling & Indexing
Crawling and indexing are the two fundamental processes by which search engines such as Google discover and organize the Internet.
LexikonRead more
Core Web Vitals
Core Web Vitals (CWV) are specific technical metrics that Google uses to measure and evaluate the real user experience on a website.
LexikonRead more
User Engagement Signals
Learn what user engagement signals are and how you can optimize them to improve your Google ranking. Increase CTR, dwell time &…
LexikonRead more
User Journey
What is a user journey? Get to know the 3 phases & create content for each customer journey phase. Practical guide with…
LexikonRead more